Newtownards is a town, townland and civil parish in County Down, Northern Ireland. It lies at the most northern tip of Strangford Lough, 10 miles (16 km) east of Belfast, on the Ards Peninsula. It is situated in the civil parish of Newtownards and the historic baronies of Ards Lower and Castlereagh Lower. Newtownards is in the Ards and North Down Borough. It is known colloquially by locals as “Ards”. The population was 28,050 in the 2011 Census.